February 26, 2018
Retail Monster and IFC partner on Little Princess Global Licensing programme
Following its expansion into the UK, Retail Monster Ltd, the Brand Extension and Licensing company founded by Studio Veteran Michael Connolly, has recently partnered with The Illuminated Film Company Ltd to represent the classic Little Princess globally.
Little Princess has been on Channel 5’s Milkshake since 2006 and is one of the Channel’s longest running shows. Series 4 has recently been commissioned and is due to go on air in Autumn 2018. “This property has a fantastic history, and a solid and dedicated global fan base. With International broadcasting and the launch of the new series, we believe that now is the perfect time to re-ignite the consumer products programme”, says Gemma Witts, Retail Monster European Managing Director.
Retail Monster are now in active discussions with Toy partners to secure Master toy rights globally for Little Princess. There is a strong existing Publishing programme through Anderson Press, and Retail Monster will look to build partnerships in all major categories including Apparel, Homewares and traditional toys throughout 2018.
Iain Harvey of Illuminated Films comments, “We are excited about the prospects of working with Retail Monster on this new adventure and have great plans for Little Princess as she continues to play a part in the lives of young pre-schoolers – and their parents!”